Discover How to Find Low Competition Keywords Easily

shakar adalat
8 min readJan 11, 2024

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Finding low-competition keywords is a crucial aspect of improving your organic search rankings and maximizing your online visibility. By targeting keywords with less competition, you have a greater chance of ranking higher in search engine results and attracting more relevant traffic to your website.

To help you in your keyword research process, there are several free tools available that can assist you in finding low-competition keywords. These tools include Google Search Console, Keyword Planner, Trends, and SERP analysis. By utilizing these tools effectively, you can uncover valuable keyword ideas and gain insights into user search behavior.

One effective step-by-step process involves identifying topics from competitor websites. By analyzing the content of your competitors and identifying gaps in your own website, you can uncover low-competition keywords that can give you an advantage in your industry.

Key Takeaways:

  • Low-competition keywords are essential for improving organic search rankings.
  • Free tools like Google Search Console and Keyword Planner can assist in finding keyword ideas.
  • Identifying topics from competitor websites helps in uncovering low-competition keywords.
  • Understanding audience needs through tools like AnswerThePublic can provide valuable insights.
  • Validating content through artificial intelligence can ensure comprehensive and accurate information.

Using Free Tools to Find Keyword Ideas

When it comes to conducting keyword research, utilizing free tools can be incredibly beneficial. There are several valuable resources available that can provide insights into finding relevant keywords with low competition. Let’s take a look at some of these free tools:

1. Google Search Console

Google Search Console is a must-have tool for any website owner or SEO professional. It provides valuable information about the performance of your website in search results, including the keywords that are driving traffic to your site. By analyzing this data, you can identify low competition keywords that are already driving organic traffic to your website. This helps you understand which keywords to optimize further and potentially uncover new keyword opportunities.

2. Keyword Planner

Another powerful tool provided by Google is the Keyword Planner. This tool allows you to research and analyze keywords, search volume, and competition levels. By entering relevant keywords or phrases, you can generate a list of keyword ideas along with their search volume and competition data. This gives you valuable insights into low competition keywords that you can target to improve your website’s organic search rankings.

3. Google Trends

Google Trends is a free tool that provides insights into the popularity of search terms over time. By using this tool, you can identify emerging trends and topics that have low competition. This allows you to create content that is relevant to current user interests and has the potential to attract more organic traffic. By incorporating these trending topics into your keyword strategy, you can position your website for success.

4. SERP Analysis

An effective way to find low competition keywords is through SERP analysis. By analyzing the search engine results pages (SERPs) for your target keywords, you can identify gaps and opportunities. This involves examining the websites that currently rank for your target keywords and understanding their content and optimization strategies. By doing so, you can uncover keywords that have low competition and create content that is better than what currently exists.

In conclusion, the use of free tools such as Google Search Console, Keyword Planner, Google Trends, and SERP analysis can provide valuable insights into finding low competition keywords. By leveraging these tools effectively, you can refine your keyword research process, optimize your SEO strategy, and ultimately improve your website’s organic search rankings.

Identifying Topics from Competitor Websites

When it comes to finding low competition keywords, a strategic approach is to identify topics from competitor websites. By analyzing their top-level categories and content, you can uncover gaps in your own site’s offerings and discover potential low competition keywords. This process can be done manually or by using tools like Ahrefs and Semrush to compare keyword and content data.

Through content comparisons, you can identify concurrent categories and main-level content topics that are missing from your website. These gaps represent opportunities to target low-competition keywords and attract organic traffic. By incorporating these keywords into your content strategy, you can enhance your SEO efforts and increase your chances of ranking higher in search engine results.

Content Comparison Example

To illustrate the effectiveness of content comparisons, let’s take a look at a hypothetical example. Suppose you are running a blog about healthy cooking and you notice that a competitor’s website has a category dedicated to plant-based recipes. However, your website doesn’t have a similar category. By conducting a content comparison using Ahrefs or Semrush, you can uncover this gap and target low-competition keywords related to plant-based cooking. This allows you to provide valuable content to your audience and potentially attract new visitors who are searching for plant-based recipes.

Identifying topics from competitor websites not only helps you uncover low-competition keywords but also allows you to gain insights into your industry’s trends and audience preferences. By staying informed about your competitors’ offerings, you can refine your content strategy and stay ahead in the competitive landscape.

Benefits of Identifying Topics from Competitor Websites and Tools

Uncover gaps in your website’s content/Ahrefs

Discover low-competition keywords/Semrush

Understanding Audience Needs with AnswerThePublic

The key to successful keyword research is understanding the wants, needs, and pain points of your target audience. This is where AnswerThePublic comes in. AnswerThePublic is a free tool that can provide valuable insights into the questions and queries your audience is searching for. By inputting your main topic, product, or service into AnswerThePublic, you can generate a comprehensive list of questions, prepositions, comparisons, and related data.

While individual terms and questions may have low levels of competition and search volume, the broader topic can cater to hundreds of semantically relevant terms. This provides ample opportunities for targeting low competition keywords. By grouping the data into topics and sub-topics, you can build a content map that guides your SEO strategy and helps you identify potential low-hanging fruit keywords.

AnswerThePublic is an invaluable tool for uncovering the language your audience uses and the questions they have. By addressing these needs with your content, you can attract more organic traffic and improve your search rankings.

Validating Content with Artificial Intelligence

When it comes to creating high-quality content, it’s crucial to ensure that no important information is missing and that your content framework is solid. This is where artificial intelligence (AI) can play a valuable role in validating your content. One tool that can assist with this is ChatGPT, a powerful AI language model that can help boost the confidence in your core content framework. By leveraging ChatGPT, you can ensure that your content is comprehensive, engaging, and informative.

Another way to validate your content is by conducting Google search queries. By using specific search operators, such as “site:YourWebsiteName ‘YourTopicTerm’”, you can find ranking pages from your domain that are indexed with specific terms. This provides you with insights into the content that is already performing well for certain keywords or topic areas. Additionally, you can repeat this process for competitor sites to identify related content and potential low competition keywords that you can target.

By combining AI validation with targeted Google search queries, you can gather valuable information to refine and optimize your content framework. This ensures that your content meets the needs of your audience and aligns with your SEO strategy. Remember, content validation is an ongoing process, and regularly assessing the performance of your content can help you continuously improve and stay ahead of the competition.

Benefits of Validating Content with AI

Validating content with AI offers several advantages that can enhance your content strategy. Here are a few key benefits:

  • Efficiency: AI tools like ChatGPT can quickly analyze and validate your content, saving you time and effort.
  • Comprehensiveness: AI can help ensure that your content covers all essential information and provides a thorough understanding of the topic.
  • Accuracy: AI validation can help identify any factual errors or inconsistencies in your content, ensuring that your information is reliable.
  • Competitive Advantage: By leveraging AI to validate your content, you can stay ahead of the competition and provide your audience with valuable and up-to-date information.

Remember, AI validation should be part of your overall content creation and optimization strategy. By combining AI tools like ChatGPT with manual analysis and optimization techniques, you can ensure that your content is top-notch and resonates with your target audience.

Conclusion

As you wrap up your keyword research, it’s clear that finding low competition keywords is a critical aspect of your SEO strategy. By targeting these keywords, you have the opportunity to improve your organic search rankings and attract more relevant traffic to your website.

Throughout this process, you’ve learned how to utilize free tools like Google Search Console, Keyword Planner, and Trends to uncover keyword ideas. You’ve also discovered the value of analyzing competitor websites and identifying topics that may be missing from your own content. AnswerThePublic has helped you understand your audience’s needs and uncover semantically relevant keyword opportunities.

Additionally, you’ve explored the power of artificial intelligence in validating your content framework and leveraging Google search queries to find related content and potential low competition keywords. By incorporating these strategies into your SEO efforts, you’ll be equipped to make informed decisions and optimize your content for improved visibility in organic search results.

Remember, the key to success lies in conducting thorough research, analyzing data, and prioritizing low competition keywords that align with your audience’s intent. By staying focused and consistently refining your SEO strategy, you’ll be on your way to achieving higher organic search rankings and driving more targeted traffic to your website.

FAQ

What are low competition keywords?

Low competition keywords are search terms that have a relatively low level of competition from other websites. These keywords are easier to rank for in organic search results and can help improve your visibility.

Why is finding low competition keywords important?

Finding low competition keywords is important because it allows you to target search terms that have less competition, increasing your chances of ranking higher in search engine results and attracting more organic traffic to your website.

What free tools can I use to find keyword ideas?

You can use free tools like Google Search Console, Keyword Planner, Trends, and SERP analysis to discover keyword ideas. These tools provide insights into search trends, search volume, and competitor websites, helping you identify relevant keywords for your content.

How can I identify topics from competitor websites?

You can identify topics from competitor websites by manually analyzing their top-level categories or by using tools like Ahrefs and Semrush for content comparisons. This allows you to uncover gaps and potential low-competition keywords that are missing from your own site.

How can AnswerThePublic help me understand audience needs?

AnswerThePublic is a free tool that generates a comprehensive list of questions, prepositions, and comparisons related to your main topic. By using this tool, you can uncover the wants, needs, and pain points of your target audience, helping you identify low-competition keywords and build a content map.

How can AI validate my content?

AI tools like ChatGPT can be used to confidence-check the core content framework and ensure that no important information is missing. Additionally, conducting Google search queries using search operators can help you find ranking pages from your domain indexed with specific terms, providing insights into content validation and potential low-competition keywords.

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